Far from being a new notion, Singapore Airlines were one of the first to utilize the power of smell for brand identity back in the 1990s
The program is designed to help guide the participants’ advertising development by ensuring it’s backed by a solid, effective strategy linked to business goals Duration & Number of Session Hours Duration: 07 Months Number of Sessions (75 Minutes each): 100 Cohort: 2 On-campus modules Mumbai Campus (Non-Residential) (At the start): 03 days duration: around 12 […]
Lying at the intersection of business, technology and user experience, the right product can drive commerciality, usability, and the most valuable outcome for clients. Naturally it needs professionals who thrive on curiosity, collaboration and ownership. From prioritising new product features, building products fit-to-market, shaping go-to-market strategies and launches to addressing customer needs, IIM Kozhikode’s Product Management will […]
MICA’s Certificate Programme in Strategic Brand Management and Communications will show you how to build brands, launch mission critical products and services, and acquire new customers. Taught with the right creative approach and placement, this programme will teach you the essential framework towards marketing, branding and communication strategy effective both in times of peace or crisis. You […]