Written by Challenge
Department of Culture and Tourism – Abu Dhabi (DCT) wanted to create a campaign that would not only capture the attention of jetsetters, but also those already travelling to the city on business, by encouraging them to extend their stay and explore all that Abu Dhabi has to offer.
Solution
DCT created a series of ‘made in Abu Dhabi’ experiences designed to appeal to two of its key audience pools: ‘business travellers’ and ‘culture vultures’. Corresponding videos were also produced to match these experiences, bringing to life everything from the city’s scenic golf courses and futuristic, soaring skyline, to its vibrant coffee houses and cultural diversity.