Hub for marketing courses and institutions offering product management courses
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The program is designed to help guide the participants’ advertising development by ensuring it’s backed by a solid, effective strategy linked to business goals Duration & Number of Session Hours Duration: 07 Months Number of Sessions (75 Minutes each): 100 Cohort: 2 On-campus modules Mumbai Campus (Non-Residential) (At the start): 03 days duration: around 12 […]
Written by EnArena
Lying at the intersection of business, technology and user experience, the right product can drive commerciality, usability, and the most valuable outcome for clients. Naturally it needs professionals who thrive on curiosity, collaboration and ownership. From prioritising new product features, building products fit-to-market, shaping go-to-market strategies and launches to addressing customer needs, IIM Kozhikode’s Product Management will […]
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MICA’s Certificate Programme in Strategic Brand Management and Communications will show you how to build brands, launch mission critical products and services, and acquire new customers. Taught with the right creative approach and placement, this programme will teach you the essential framework towards marketing, branding and communication strategy effective both in times of peace or crisis. You […]
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The aim of the course is to change the conception of brands as being an organisation’s visual identity (e.g., logo) and image (customers’ brand associations) to an experience along “moments-that-matter” along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a […]
Written by EnArena
Brand management has become one of the most important aspects of business strategy. Brands are often a central organizing principle of successful organizations — guiding decisions and actions. Whether you’re a brand marketer, business leader, or entrepreneur, this certificate program provides an essential framework to build and manage a great brand.
Through the coursework, you will define the foundational building blocks for your brand purpose by understanding the target audience and crafting integrated marketing communications. You’ll identify opportunities and threats that affect your brand’s market position and determine potential strategies to capitalize on opportunities to strengthen your brand’s position. You’ll then create a brand positioning strategy for your market, and identify various vehicles for marketing communications that would effectively reach the brand’s target market. Finally, you will explore brand assessment and management strategies for the allocation of resources to ensure brand performance is optimized and brand objectives are met.
For the best experience in this program it is recommended to take these courses in the order that they appear.
This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events.
Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.
Written by EnArena
