Category: EnArena Posts

Far from being a new notion, Singapore Airlines were one of the first to utilize the power of smell for brand identity back in the 1990s

By understanding the neuroscience of marketing, we can unravel the strategies employed by supermarkets to entice us into purchasing more.

In 2013, Volvo Trucks released a commercial featuring Jean-Claude Van Damme doing an epic split between two moving trucks. The commercial, which was set to the song “Time of My Life,” quickly went viral and has been viewed over 80 million times on YouTube. The campaign, which was meant to showcase the stability and precision […]

Steve Jobs was known for his innovative marketing techniques and ability to create hype around Apple products. Some of the most successful marketing campaigns by Steve Jobs include: Overall, Steve Jobs was a master at creating buzz and excitement around Apple products, and his marketing campaigns helped to make Apple one of the most successful […]

The immersive experience focuses on The Monolith, a black box that’s crafted into a car by the movements of a series of American football players, skateboarders, dancers and others who represent Mercedes-Benz’s engineers

To create buzz around its latest product, Gillette BODY, Gillette targeted a rapidly expanding audience of body-grooming men. With a digital-first approach anchored by YouTube, the campaign drove awareness for Gillette BODY and delivered more than 500K clicks-to-buy. Goals Launch Gillette BODY and create awareness around the new product Drive sales for Gillette BODY Approach […]