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Through the coursework, you will define the foundational building blocks for your brand purpose by understanding the target audience and crafting integrated marketing communications. You’ll identify opportunities and threats that affect your brand’s market position and determine potential strategies to capitalize on opportunities to strengthen your brand’s position. You’ll then create a brand positioning strategy for your market, and identify various vehicles for marketing communications that would effectively reach the brand’s target market. Finally, you will explore brand assessment and management strategies for the allocation of resources to ensure brand performance is optimized and brand objectives are met.
COURSE LENGTH
2 weeks
PROGRAM DURATION
3 months
CLASS SIZE
Under 35 students
EFFORT
3-5 hours per week
FORMAT
100% online
MODEL
Instructor-led
FEE
USD 2730