IIM-B: Professional Certificate in Brand and Marketing Research Strategy

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What you will learn

  • Understand marketing concepts in detail.
  • Appreciate the strategic and tactical aspects of marketing.
  • Comprehend marketing research techniques.
  • Discuss ethical issues in marketing research.
  • Explain core concepts of branding.
  • Craft an integrated brand campaign.

Expert instruction

3 skill-building courses

Self-paced

Progress at your own speed

4 months

3 – 4 hours per week

Discounted price:₹37,439

Pre-discounted price:₹41,599

For the full program experience

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