In 2013, Volvo Trucks released a commercial featuring Jean-Claude Van Damme doing an epic split between two moving trucks. The commercial, which was set to the song “Time of My Life,” quickly went viral and has been viewed over 80 million times on YouTube. The campaign, which was meant to showcase the stability and precision of Volvo trucks, was a creative and memorable way to reach a wide audience.
The “Epic Split” Commercial by Volvo Trucks
Written by EnArena