Written by The program is designed to help guide the participants’ advertising development by ensuring it’s backed by a solid, effective strategy linked to business goals
- The digital age has reshaped advertising-how it’s viewed by consumers as well as how it’s approached by those charged with developing it
- Advertising, Branding & Marketing sector has top 10 most in-demand jobs in the post-pandemic era
- Consumer digital multiverse unlocks employment across various verticals that require specialization to implement strategies that you can and should put into place to market successfully in a post-pandemic world
- Marketers need to upskill in tools to have by their side to increase efficiency and ROI
- A deep understanding of the new customer journey is required to use a pre-COVID foundation to build a well-run system that works
Duration & Number of Session Hours
Duration: 07 Months
Number of Sessions (75 Minutes each): 100
Cohort: 2
On-campus modules
Mumbai Campus (Non-Residential) (At the start): 03 days duration: around 12 sessions (face-to-face) May 05 – 07, 2023
Indore Campus (Residential) (Towards the end): 3 days duration: around 12 sessions (face-to-face) TBD
One or two sessions from some of the courses will become part of the on-campus module. In case the on-campus module is not conducted due to the Covid situation, the same will be included in the total number of sessions.
Online: 76 sessions
Total Number of Hours of the programme: Approx. 125
IIM Indore and Miles will teach minimum of 40% of the programme content.
Total Fee (Inclusive of GST@18%)
INR 2,90,870